AI Insights · Timothy · July 2025
Top Word Puzzle Games on iOS in New Zealand: Q2 2025
Discover the performance trends of the top word puzzle games on iOS in New Zealand during Q2 2025, including downloads, revenue, and active users.
In Q2 2025, the word puzzle game category saw interesting trends on the iOS platform in New Zealand. Let's delve into the performance of the top five games in this category, as reported by Sensor Tower.
NYT Games: Wordle & Crossword showed a notable increase in weekly revenue, peaking at approximately $4.2K in early June. Downloads fluctuated, reaching a high of 1.4K in late May. The game maintained a strong user base, with weekly active users rising from 54.7K to 61.8K by the end of the quarter.
Wordscapes experienced a steady revenue flow, averaging around $1K weekly. Downloads were highest in mid-April at 1.7K and saw a resurgence at the end of June with 861 downloads. Weekly active users showed variability but remained above 8.5K throughout the quarter.
Words With Friends Word Game had a revenue peak of $1.2K in early April. Downloads remained relatively low, averaging around 100 weekly. Active users hovered around 1.5K, showing slight variations over the weeks.
Wordscapes Solitaire had modest revenue, with a peak of $621 in late April. Downloads were stable, peaking at 335 in early May. Active users saw gradual growth, reaching 3.5K by the end of June.
Finally, Scrabble® GO - New Word Game maintained a steady revenue stream, peaking at $363 in mid-June. Downloads were fairly consistent, with a notable increase to 339 at the end of the quarter. Active users remained around 1.2K, with minor fluctuations.
These insights provide a glimpse into the performance of word puzzle games in New Zealand, with more detailed analytics available from Sensor Tower.
